Café William is a Quebec-based roaster with a love for sustainable, quality coffee. We source exceptional beans grown near the equator, guided by a commitment to innovation, sustainability, and social responsibility. Roasted in Quebec, our coffees strengthen the local economy and support the farmers behind every harvest. Every product has a purpose. At Café William, we believe in acting beyond the cup.
Discover our Signature collection
Organic. Fairtrade. Roasted in Canada.
Vision
Crafted from arabica beans with a chocolatey profile and notes of black cherry, this blend is made for true espresso lovers. With its rich body and subtle fruitiness, it’s the perfect everyday brew.
ROAST
Espresso Medium Roast
FLAVOUR PROFILE
Rich – Chocolate – Cherry
CERTIFICATIONS
Organic – Fairtrade
Instinct
Choose a coffee that feels as good as it tastes with this perfectly balanced medium roast. This blend brings together rich chocolate, caramel and smoky notes, with a subtle citrus lift on the finish. Its full body and smooth versatility make it a favourite for coffee lovers of all kinds.
ROAST
Medium Roast
FLAVOUR PROFILE
Balanced – Chocolate – Caramel
CERTIFICATIONS
Organic – Fairtrade
Évolution
Move toward a more sustainable cup — without compromising on taste. Naturally decaffeinated with water, this coffee offers a juicy and aromatic flavour with notes of berries and herbs. Smooth and balanced, it’s the kind of decaf you can enjoy anytime. Its lightly spiced finish just might win you over.
ROAST
Decaf Medium Roast
FLAVOUR PROFILE
Juicy – Berries – Aromatic
CERTIFICATIONS
Organic – Fairtrade
Vital
Wake up to a new world of flavour with this bright, citrusy blend. Its vibrant acidity and warm notes of toasted grain are the perfect way to start your day. Bold in taste and kind to the planet, it’s coffee with a conscience.
ROAST
Light Roast
FLAVOUR PROFILE
Bright – Citrus – Grain
CERTIFICATIONS
Organic – Fairtrade
Impact
Bold in flavour and big on purpose, this coffee does more than taste great — it makes a difference. Let yourself be drawn in by this intense blend, rounded mouthfeel with nutty aroma, rich chocolate notes, and subtly sweet and smoky finish.
ROAST
Dark Roast
FLAVOUR PROFILE
Round – Smoky – Nutty
CERTIFICATIONS
Organic – Fairtrade
How we keep our operations sustainable
Sustainable Sourcing
We work closely with Fairtrade cooperatives and farmers who are committed to organic certification.
Wind-powered shipping
We incorporate sailboats into our supply chain to reduce greenhouse gas emissions.
Future-ready facilities
We built a brand new plant that is aiming for LEED certification and powered exclusively by hydroelectricity.